SXSW and the ripping apart of mainstream media’s community strategies

Saturday saw a great panel come together to discuss community engagement strategies at the Sheraton in Austin, TX, as part of SXSW.

The panel, entitled ‘Community Engagement Strategies: Rational Debate or Herding Cats?’ (which you can listen to here), was chaired by Fark CEO Drew Curtis and featured Erik Martin, community manager for Reddit and the notorious writer/blogger Tucker Max discussing the ins and outs of community management, with a lot of reference to mainstream media’s constant failure in the area.